People have always been craving to look young. With the rapid growth of the means of socialization in the past few decades, society has put an enormous weight on their appearance. There are many famous instances where people have ruined their lives financially just to look attractive and young.
Scammers target the elder and relatively wealthy people by selling products with very little to no effect in concealing their age. Those anti-aging products are most of the time harmful and completely worthless.