What’s it Gonna Be? – Busty Rhymes (5/16)



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“What’s it Gonna Be?” by Busty Rhymes is a music video produced by Hype Williams in 1999. At the time of production, the video would have cost around $2.4 million – by today’s standards, this would be around $4 million, making it one of the most expensive music videos ever produced. Most of the money went to the computer-generated transformations and digital effects in the video. It’s reported that the costume worn by Busta Rhyme alone was worth $40,000. The video also features Janet Jackson, who must have charged an exorbitant price.


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